Unicommerce adds ‘Endless Aisle’ to its Omnichannel Retail Management System
~ Unified inventory view allows brands to utilize stocks held in multiple retail stores & warehouses ~
~ Users can place in-store orders for out-of-stock items for delivery at home ~
~ Allow brands to avoid loss of sale due to unavailability of products at a store, getting the order through the next nearest store or warehouse ~
31st January 2024, New Delhi: Businesses continue to adopt omnichannel technology to align with users who move seamlessly between the online and physical stores of a brand. With Unicommerce’s “Endless Aisle”, the brand will be available to accept orders at their stores for out-of-stock items and have them delivered to the customer’s doorstep. This is enabled by the “Unified Inventory View” offered by Unicommerce, which allows the store personnel to have a real-time view of inventory across multiple stores and warehouses and reserve the SKU required by the customer.
The “Endless Aisle” enhancement focuses on different pain points across industry sectors as it caters to unique customer challenges. In the case of an apparel brand, a walk-in customer may like a certain shirt but may not find the right size. Similarly, for bulky products like furniture, electronic items and high-value goods like jewelry, etc., an endless aisle serves as a platform where the customer can order the item at the store and get it shipped to their doorstep.
Unicommerce’s omnichannel retail management system facilitates the integration of brands across marketplaces, websites, and brick-and-mortar stores. The “Endless Aisle” enhancement will also provide an online return facility for purchases made in-store. Additionally, retailers may get data insights on customers’ tastes and preferences, execute diagnostic and predictive analysis of customer data as well as improve personalized experiences as per customers’ behavior.
Speaking on the launch of the product upgrade, Kapil Makhija, MD & CEO of Unicommerce, said, “The launch of “Endless Aisle” marks a significant step in our ongoing commitment to providing sellers with the best-in-class technology that allows them to offer an enhanced shopping experience to their customers. With omnichannel becoming crucial across the ecommerce and retail landscape, our solutions are always evolving to meet the changing needs of brands and businesses.”
Omnichannel brands and retailers leverage technology to deliver an unparalleled customer experience, which not only makes the customer's purchasing journey engaging but also significantly time-efficient. While customers today enjoy shopping at their convenience, they more often engage with brands that offer omnichannel experiences and ease of shopping across digital and physical channels.
Unicommerce is one of the leading e-commerce enablement SaaS platforms that enables end-to-end management of e-commerce operations for brands, retailers, marketplaces and logistics service providers. The company has a consistently growing Annual Recurring Revenue (ARR)and Revenue. As of the quarter ending September 2023, Unicommerce has achieved a 750 million+ Annual Transaction run-rate, serving over 3500 customers, managing 8000+ warehouses, and processing orders from 1900+ stores through its platform.
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“Unicommerce eSolutions Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, to make an initial public offer of its equity shares and has filed a draft red herring prospectus (“DRHP”) with the Securities and Exchange Board of India. The DRHP is available on the websites of the Company at www.unicommerce.com, SEBI at www.sebi.gov.in as well as on the website of the book running lead managers, IIFL Securities Limited and CLSA India Private Limited at www.iiflcap.com and www.india.clsa.com, respectively. Investors should note that investment in equity shares involves a high degree of risk. For details, potential investors should refer to the DRHP, including the section titled “Risk Factors”.
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