Puravankara Rebrands its Luxury Housing Segment to ‘Purva’ Announces New Vision Statement
Mumbai, July 25, 2023: Puravankara Limited (BSE: 532891), one of India’s most trusted and admired real estate developers, announces a strategic brand refresh. Under this transformational move, Puravankara’s luxury homes will now be marketed under the name ‘Purva’. The company also unveils a new vision statement: ‘To create a sustainable world for people to live their dreams,’ which underscores its unwavering commitment to ESG principles and its cherished customers. With an increased focus on sustainability, Puravankara aims to foster communities that empower its residents to live their lives to the fullest. Everything the brand does is to ensure it is always about the customer and therefore, ‘Always about You’ - the tagline for the Purva brand. This emphasises its customer-first approach through the entire home buying journey.
Mr. Ashish Puravankara, MD, Puravankara Limited said, "Customers have always been central to us at Puravankara. We’ve invested the past 48 years in keeping the customer at the centre of our universe. Our focus has been on delivery excellence and providing the best experiences to our customers. With this brand refresh, we are reinforcing our dedication to being an integral part of every homebuyer's journey - from selecting their dream home, through the construction journey to cherishing every moment of living in the Purva community."
The rebranding of luxury homes under the name ‘Purva’ promises customers an even more engaging and personalised experience. The metamorphosis represents Puravankara's steadfast dedication to excellence, sustainability, and customer-centricity.
Puravankara Limited takes immense pride in its flagship offering, the World Home Collection, which stands as a testament to the company's dedication to crafting extraordinary living spaces. Furthermore, the wholly-owned subsidiary, Provident Housing, is committed to creating homes for first-time buyers, while the brand Purva Land focuses on plotted developments, adding to the company's diverse portfolio.
Notes to Editor: Please find attached two brand creatives for your kind perusal, record, and use.
About Puravankara Group
The Puravankara Group is one of India's most trusted realty majors, headquartered in Bengaluru with a pan-India presence. In the last 48 years, the company has established three distinct and successful residential brands – Purva, Provident Housing, and Purva Land, catering to the entire spectrum of housing and plotted development needs. As of March 31, 2023, Puravankara has completed 80 projects measuring ~45 million sq ft across 9 cities - Bengaluru, Chennai, Hyderabad, Coimbatore, Mangaluru, Kochi, Mumbai, Pune, and Goa. The company's total land bank is ~45 msft, and ongoing projects add up to ~28 msft.
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