In ‘dream with your eyes open’, first-generation entrepreneur and UTV - founder Ronnie Screwvala details his vast experiences and the myriad lessons learnt from more than two decades of building some successful (and some not-so-successful) businesses, bringing clarity to a quickly changing business landscape and making an impassioned case for the role of entrepreneurship in India's future. You’ve ever had an impactful, disruptive product or business idea, been curious about owning your own business or have already taken the first steps on your entrepreneurial journey, this is the book for you. If you’ve been running your own company for the last seven-odd years and scale, brand and value-creation are some of the crossroads for you now, keep reading. If you think your parents or family would freak out if you dared to suggest ditching your safe haven - your professional job - to pursue your dreams of owning your own business, relax. Better yet, share this book with them. If you’re an experienced professional ready to take the plunge into starting your own business or committed to growing into an effective leader in the company you work for, read on. This book hopes to demystify failure, inspire success, raise ambitions and help you think big.Buy from flipkart